Content Development The Deployment of a Web Site is Just The Beginning to a Successful Online Endevor The pivotal difference between a successful site and a loser is the ability to develop and deploy an ever expanding content base to your site. To reach a high level of presence on the web, a site must be an authority on a subject. Otherwise there are hundreds of thousands or millionss of other sites about the same subject. Content is king ! You need to be serious about this if the web is more than a minor piece of your sales pipeline. Probably, by the time you finished your current site you already had a list of things to add. That is perfectly normal. Unlike printed media, web sites are organic documents meant to grow and change. That list is a great place to start. As mentioned in the usability discussion, having a press release section is good for search engines. At a minimum, you should be putting up a new article in your articles area every quarter. Doing it more often is not a crime ! This is one of the easiest ways to add content on a regular basis. But don't stop there. Have a few brainstorming sessions and come up with perhaps dozens of ideas for content addition and then make a plan to churn them out steadily over a period of time. Always go back to previous material and expand or create new detail pages to link to. Hopefully, you understand this is not and either/or thing if you want your site to be successful, If you don't have the resources to do it we are more than happy to quote a fair price and propose a plan to implement content development for your web site. | sitemap | home | contact | about | focus | quote | blog | case | client | menu | site | use | seo | link | sem | email | content | dev | local | rep | video | blogseo | articles