Not too long ago the prospect of conducting a website redesign would get your “SEO guy” excited – and not in a good way. In the past, websites could lose a huge percentage of their traffic, search equity, backlinks, and directory placements due to a new website being launched. This can still happen, but only if you don’t have an SEO plan in place prior to pulling the trigger on that new site.
Today, it’s possible to move domains, hosts, and platforms all on the same day, and retain most of your traffic and search engine results. Its really not a big deal! The key is this; Contact your SEO provider well in advance. Ideally, your SEO team was involved in the redesign from day one.
If you are a client of RightNow, please contact us early in the design phase. We can often help save you a ton of money by avoiding any SEO redesign cost due to Web Site Optimization recommendations. Frequently there is no additional cost for this consulting work, as it is included in our ongoing agreement.