Link Building is an Important Aspect of Organic SEO
The links that point toward your website from other online resources are the most important factor for scoring well at competitive search terms. According to recent research and opinion collected from top SEO industry pros, three of the top five most critical ranking factors have to do with the construction of a websites inbound link inventory.
You can no longer ignore a link building strategy if you want to compete online!
Links are the clickable items on a webpage that transport you from one page to the next. There are many ways to implement a link, but anchor text links deliver the most value for search engine optimization. (That was an anchor text link BTW.) You need links from many different sources and website types. Not all links have the same SEO value.
Where links come from; You need to have links that lead back to your site from a variety of online resources. Examples would be other websites, articles, press releases, blogs, directories and portals, social media channels, communities, and news websites.
All links are not created equal; There are hundreds of considerations that go into determining the value of a link. Age, source, history, context, and website value are some top considerations. In addition, there are a number of methods that websites use to place links that the search engines can not see, or do not follow. These types of links contribute almost nothing toward attaining your SEO goals.
What happened to the saying, “Content is King!?”
It’s still true, but you would not be building links back to a web page that has no content. You need to have great (optimized) content for the search engines to even consider ranking your web page for a competitive search term. Great links will then help advance your web page to the top of the search rankings. Without links pointing back to every page of your website, you will tend to perform poorly for organic search.
It’s all part of the natural Search Engine Optimization Cycle!