The Power of Local Search Marketing — A Low-Cost, High-Value Strategy for your Business
Part 1: Local Search 101
What is one of the most important recent change in online small business marketing? It’s Universal Search, the integration of all these media types and sources — everything meaningful about a particular topic — on a single search results page.
The simple text search results we’ve known in past years now include a spectrum of new formats and sources: images, videos, blog posts, news headlines, social media updates, maps, etc. — everything our friends at Google, Yahoo, and Bing think we might want to know about something — hence the name universal search.
But for small businesses, the big news, the compelling feature of universal search that provides an unprecedented opportunity is Local Search.
What is it? [Read more...]