With much fanfare followed by a tremendous thud, Facebook became a publicly traded company earlier this year. Opening at around $38 a share, it has seen lows as low at $17.50 and closed on the day of this writing right around $20. It may or may not ever see $38 again. It won’t be for not trying though… It is expected that Facebook will generate $2.16 billion in advertising sales in 2012. That is no small feat to say the least. Anyone who is on Facebook knows how insidious their advertising is. My home page holds on average, 8 advertisements in the right hand column. We could spend a while discussing who, what and why web sites advertise there. But, we’ll save that for another time. You’ll also find advertisements on your photo galleries and just about anywhere they can be crammed in.
We have come a long way in the past four tutorials. If you’ve done it all yourself, it’s taken months and months of effort. If you’ve built a team, what I am about to tell you will be exciting. If not, well… it’s not like I didn’t tell you at the very onset of this project, right? The key here, in order to “do it right,” it is going to take a team to cover all of the various bases properly. Some tasks can be and must be performed inhouse. Others are better left to your professional consultants.