Don’t rule out “traditional” or “old school” promotional products for your next marketing and branding campaign. Yes, it may be true that the latest and greatest technology gadget is “cool” and exciting, the question is, does it create top-of-mind awareness for your brand or organization? TOMA: Top-of-Mind Awareness – “When people think of you first [...]

A long time ago, (1991) in a far off place, (here, then) the internet was played out on BBS boards and travel agency offices in a DOS world. They really didn’t know much about each other, but there they were, none the less; seeds of today’s internet. On one hand, the airlines were delivering their [...]

Tim O’Reilly, “O’Reilly Radar” Speaks at the Web2Expo in San Francisco on the future of the web. Watch More Video From Web2Expo

Ghost in the Machine-Internet Marketing Mistakes Greetings and a Happy New Year to all! Now that the gifts are in the closet, the leftovers have been tossed, and your spirits have been consumed by your thirsty relatives, we all move together into the business of getting down to business. Before we move on, I wanted [...]