As an SEO company we feel “mighty proud” when a clients’ search engine referral traffic is up year over year. That means we are doing a good job; bringing them more traffic from search engines! As a marketer, though, I get concerned when I see the other source of traffic, referrals, is just a small slice of their monthly visitors.
Create an Editorial Calendar for Your Content Needs
You know you need to create content. Even if you have an outside consultant helping you put it all together, a fair amount of the basic work needs to be done by you. It will remain an insurmountable pain in the you-know-what unless you take charge! We have found the easiest way to do this is to create an editorial calendar. After all, the old newspaper may be slowly dying, but that doesn’t mean journalism is. People are insatiable when it comes to gathering information they are interested in.
Content: Where the Rubber Meets the Road
We have come a long way in the past four tutorials. If you’ve done it all yourself, it’s taken months and months of effort. If you’ve built a team, what I am about to tell you will be exciting. If not, well… it’s not like I didn’t tell you at the very onset of this project, right? The key here, in order to “do it right,” it is going to take a team to cover all of the various bases properly. Some tasks can be and must be performed inhouse. Others are better left to your professional consultants.
Aerial Imaging Video Production
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The crew here at RightNow is fortunate to come in contact (and collaborate) with some very talented individuals. Web developers, graphic designers, programmers, writers, musicians, photographers and multimedia production people. We recently came across an aerial video production company that captures incredible footage using remote control helicopters.
Video shot from altitude has instant impact, and tells the story in a way that other perspectives just can’t. Because the video is shot from a quiet electric RC helicopter, you can capture imagery that is not feasible with traditional methods. Low altitude flights are possible in most environments, with very little noise or safety concerns. The company, Aerial Imaging Productions is based in Colorado and will engage in projects located in most Western States. The company offers complete video production services, from story-boarding the concept, to post-production and final delivery.
Contact Aerial Imaging Productions or Call RightNow for an introduction. We can combine video SEO and placement for your completed project.
PPC Advertising – Youtube Promoted Videos
YouTube receives a mind-blowing number of viewers every day. So much traffic in fact, that it is worth pursuing as an advertising platform. If you have a product or service that people search for on Youtube, then you may have a winner on your hands!
What Type of Businesses Convert from Youtube Promoted Videos? Local Services, Destinations, Travel Products, Consumer Goods, Entertainment, Real Estate, Download’s, and Software!
How It Works: The YouTube Promoted Video platform works very much like Google Adwords advertising. You choose relevant keywords that you want to target, set a daily budget amount that you want to spend, and select which one of your videos that you want to appear. That’s the rub; You need to have a video uploaded to Youtube. If you don’t have video yet you need to move that to the top of your “to do” list! The great news; The CPM and Click Cost for YouTube is relatively low compared to other types of online advertising. [Read more...]
Social Media and SEO
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Search Engine Optimization and Social Media Marketing
SEO + SMM = $$!
There is an avalanche of social media content hitting the web everyday. The numbers are staggering; almost one million blog posts hit the web every day, over 500 million FaceBook users, and there are a mind-blowing 90 million Tweets per day! YouTube states that 24 hours of video are uploaded every minute of the day, and 2 billion videos are viewed every day. That’s Billion with a B! [Read more...]