Spam never left. It’s still here. It has become much harder to spam via email because the industry as well as you and I have put in a lot of safeguards. Life is much better on the email front these days to be sure. But that doesn’t mean the spammers quit. They have only moved on to greener pastures. Here is where we find weeds in our clients pastures to be exact: [Read more...]
Most of our social media clients have been “all new” in the social media marketplace. Our services include both audience building and posting content. But lately, we have seen a number of clients who have had a go of it on their own but aren’t having much success. After all, it is a tough row to hoe when you have -0- followers. And it can be downright depressing, when after 3 months you only have a few more than that! It’s much easier and a lot more fun to find quirky bits and bytes of information to share. But that’s the rub. Who exactly are you sharing this info with? Is this the best use of your time?
Some of our SEO clients have been with us five, ten, even fifteen years! The longer your business has been concentrating on being found through internet search, the stronger your position is. Now, along comes Social Media and we are seeing the cycle repeat again. Those who have engaged in this new form of marketing will be that much more ahead of the game than those who come next year and beyond.
The problem for most businesses is a lack of staff. There are just too many processes and strategies to tackle and like the proverbial “deer in the headlights”, it’s pretty easy to put aside that which we do not know.
How can you begin to grapple with the social marketing strategy?
Twitter: Do you have interests? Sure you do! Choose a few topics that interest you and follow them on Twitter. Topics are “tagged” with a hashmark #. You can search for topics using this method or you can automate it with a variety of tools found online. You don’t need a Twitter account to do this. But why not? Who knows, you might have something to contribute to the stream yourself! Twitter is just a news stream from millions of businesses, media outlets and people like you and me.
Search Engine Optimization and Social Media Marketing
SEO + SMM = $$!
There is an avalanche of social media content hitting the web everyday. The numbers are staggering; almost one million blog posts hit the web every day, over 500 million FaceBook users, and there are a mind-blowing 90 million Tweets per day! YouTube states that 24 hours of video are uploaded every minute of the day, and 2 billion videos are viewed every day. That’s Billion with a B! [Read more...]
Clients that are using our Social Media Presence service will see some changes in their monthly reports and online reporting view. The goal of the reporting is to deliver improved metrics on your Facebook and Twitter campaigns with regards to audience building, reach, interaction, content activity and progress.
FaceBook Analytics Report
FaceBook Online Reporting View
Twitter Analytics Report
Twitter Online Reporting View
