Here is a brief video on the status of Google+ for Business. We will be working with clients to build out your business presence in the Google+ network. As always, pick up the phone and give us a call it you have questions regarding how this new networks fits into your marketing plan.
We have been helping clients establish a FaceBook presence for quite some time now and as such, I spend a fair amount of time there. I spend my time mostly looking at how other businesses connect, engage and converse with their audience of supporters aka Fans…or these days, Likers.
Here are some of the top mistakes I see businesses making in order of importance:
Search Engine Optimization and Social Media Marketing
SEO + SMM = $$!
There is an avalanche of social media content hitting the web everyday. The numbers are staggering; almost one million blog posts hit the web every day, over 500 million FaceBook users, and there are a mind-blowing 90 million Tweets per day! YouTube states that 24 hours of video are uploaded every minute of the day, and 2 billion videos are viewed every day. That’s Billion with a B! [Read more...]
Twitter has become the hottest trend in Internet Marketing over the past several months and here at RightNow Communications we have spent hours studying its patterns and testing how the medium could help our client base.
I have found that for a singular business in one particular location, Twitter is probably not the best use of resources. The exception to this would be, of course, businesses whose marketing is so dependent on the internet, like travel and leisure products, whose traditional marketing channels have been forever changed by the internet. Certainly, manufacturers have already proven its power to connect with customers.
But for a business that serves multiple locations spread around the world this could be a very effective means of “value added” Internet marketing. It will drive targeted traffic to your site because we “tweet” for you on a consistent measured basis, it means we send out multiple micro marketing messages in a single day, dozens a week, perhaps hundreds a month, each targeted at specific product pages on your site. In your Google analytics they will show up as referrals from Twitter. You can have us concentrate on specific products or we will choose randomly.
There are three trackable tasks involved in building an effective Twitter Presence
1) Develop “followers” – the audience of people interested in what we have to say. These include people considering what you offer and perhaps just as important, people, like niche market writers and bloggers who perpetuate our messaging through the culture of the medium. If you have no “followers” you are basically shouting out on a street corner to anybody passing by. So developing a good audience is just as important as what you say to them. Our intention is to build a quality following audience for you that can be measured from month to month.
2) Daily “Twitter Stream” posting. We have found it is effective to post “tweets” throughout the day. In a perfect world about 1 every other hour from 8am to 10pm – or about 6-8 tweets a day. In many cases that would mean messaging about your business and the products, services and customers you represent.
3) Answering Questions and Customer Service. Many businesses use Twitter as a customer service portal where they can answer questions from customers and prospects as well as handle customer service issues in an expedient manner. When it comes to a complaint or a suggestion, I can have that on the desk of the right person at your business in short order, thusly taking care of a delicate situation professionally. It has been documented that this aspect can be very powerful for businesses. This reputation management aspect is a bit harder to track as some customer service communication is taken off of Twitter and so raw data becomes skewed. But the system does track number of CS oriented messages are received and sent each month.
There is no long term contract to get started. We charge a monthly flat fee to do all of the above for you:
Build an audience
Create a daily Twitter Stream
Answer questions and pass along customer service queries to your office or the provider office in question for swift response
Monthly detailed reporting
Watch Your Brand Name and Market Segment Keywords
In today’s business market, Twitter provides yet another means of getting people to your site through outreach. What I like most about it is only people interested in specific offers we tweet actually click to visit the very specific pages containing the offer on your site. An extremely powerful targeted means of marketing niche products like yours.
As we develop this effort we will even be able to reach out to your customers to ask them what products of theirs they would like us to push. Bolstering soft periods and filling up specific times as the opportunity presents itself, ie. Last minute specials, etc
We hope you can take advantage of this while it is still so new! We are in front of the pack with this once again. The fun thing about Twitter is it can be collaborative as well. If you have staff that have time to contribute we can teach them how with highly specialized monkey see, monkey do methodology!
Web Page: Social Media Marketing
Posted by Chris Tucker
A long time ago, (1991) in a far off place, (here, then) the internet was played out on BBS boards and travel agency offices in a DOS world. They really didn’t know much about each other, but there they were, none the less; seeds of today’s internet. On one hand, the airlines were delivering their product to consumers through the travel agents. On the other hand, a community of like minded citizens was forming for every kind of interest with anybody who could get their TRS80 hooked up to a telephone line.
Somebody came up with the bright idea to create WWW and soon thereafter http. As the phenomenon gathered momentum, the folks from the BBS world bemoaned the encroaching commercial onslaught on their beloved communication tool and, well, travel agents… are hard to come by now and treated as a nuisance by the airlines today.
I don’t need to tell you what went on between then and now, because you’ve hopefully been here for this part of the story! So, lets fast forward through trillions of dollars of online commerce and a googol worth of forum posts to find yourself at the doorstep of the end of the first full decade of the internet. Whew!
For those purists that thought that communication and collaboration would take a back seat to finding a size 6 pair of red shoes…how wrong you were! Today we can join a community of red shoe wearers and the size 6 group will tell you which ones will work out best for you. We didn’t let the wheels of commerce get in our way of collaborating! Instead, as humans, we found a way to micro niche the heck out of every facet of life.
So, I ask you this. If you are a business in today’s’ hyper-informed world, are you in on the conversation? You might think you are. But it can’t hurt to get a check up! Here is what it takes:
Web Site – Seems simple enough. But do you have a site that fits the needs of your customer? Is your information and pricing easy to find. Is it easy to get my questions answered? It better be because I’m in a hurry and those that make it “plain as day” win.
SEO – Have you had your site optimized so that it can be found on the search engines? Do you allocate some effort each month to grow that asset? Some have and some haven’t – and – some haven’t done it right. If all sites were optimized, I wouldn’t be writing this because I’d be out of a job. We could also throw a subset of PPC and media buys in here. These tactics are all designed to attract people to your offer.
After you have these two basics down you are ready to get into the meat of today’s marketing. I call it “the conversation”.
Blog – Step one is blogging. This is good for so many reasons that have to do with the two basics above. But more importantly, it enters you into the conversation going on out there (or is that here?). You become a voice about what interests you. In time, you may even become recognized as an “expert” which can be worth some hefty bonus points.
Social Media – One of the latest acronyms to know, hands down, is SMM. Social Media Marketing is the art of conversing and collaborating with an agenda. After all, everyone has an agenda. So, why not use yours to grow your business? Beware, though; when you start conversing dynamically in the social world it’s very easy to shoot ones foot. Social Media Marketing is also the fine art of listening. It is not about shouting that you have the best red shoes. That is for other people to decide. Your job is to provide information, instruction and a level of intelligent compassion when you start walking around the streets of Facebook, Twitter, Technorati and the gazillion of other large and small places where business can interact smartly with their customers and potential customers.
Many people will not engage in the conversation for fear of doing something stupid or looking bad. Still others will put it aside for lack of time. If you join either of these camps you lose the opportunity to be “in” on the conversation going on around you. The conversation is like a fresh garden in need of cultivation every morning. So get out there and “make it a great day!”