In three previous posts we have worked our way through the basic steps of setting up shop online and keeping it all running smoothly. With all of that in place we can now begin to work proactively. Social media is the next step. It begins with the development of pages at the various social portals. Our company provides management services for Facebook, Google+, Twitter and Pinterest. But there may be others that are important to your particular industry. Social Media is a great place to employ teamwork to accomplish all that has to happen consistently, which I will cover below.
For the sake of argument, lets say you could actually hire a competent internet marketer to help your business be prominent on the internet in your market for $40,000 a year. As a business owner, you know the actual cost of that new employee will be closer to $55k. The problem with this scenario is that these people are nearly impossible to come by; half techy, half marketer. If you do find one, how long will they stay with that talent? Then what?