One of the most effective, least expensive ways to generate traffic, brand awareness, and links is through a properly optimized online press release. We see hundreds of web press releases fall short of their potential for three primary reasons.
Lack of Content and Media – A successful web press release needs to be laser focused [...]

When Search Engine Optimization got it’s start the entire strategy revolved around what you put on your page. Those were the days! Because now, in competitive categories, it takes a lot more than the singular component of on-page SEO. You need a family of strategies to accomplish higher rankings. It just so happens RNC is [...]

Grabby headlines like that require substance, don’t they? More often than not, I am left scratching my head. So I present to you, a list (top 10 no less) of what it takes to create “a flood” of traffic to your web site. After all, it’s not smoke and mirrors. Never was. It’s just good [...]

Does the amount of time it takes your web site to load have an effect on your Google Search Results? As with all things “Google” the answer is Yes, No and Maybe all at the same time!
YES – Adwords: Website load times have a direct impact on placement and cost for Adwords Pay-Per-Click advertising. [...]

I have received a number of emails from clients asking the most effective way to leverage Facebook for Search. The answer …. Facebook has almost zero impact on the organic search engine optimization process, or websites search rankings.
Almost all of the content in FB is located behind a password protected log-in, preventing the search engines [...]

An interview with our own Chris Tucker by Dr. Steven R. Van Hook.

Steven R. Van Hook, PhD is a credentialed online instructor in courses for Global Management and Business Communications at Cardean University. He has taught courses in Marketing, Advertising, and Marketing Communications for the International Program at the University of California [...]