Report from the Trenches: For over fifteen years, we have been providing an ever increasing smorgasbord of internet marketing services. At first, clients had to “steal” funds from their traditional marketing budget to pay for online efforts. These days, the online marketing budget has become the major portion of the business building budget. Back then, [...]
A correctly structured and integrated blog is one of the most effective online marketing weapons available to website owners. With recent changes by Google that emphasize website quality, blogging can be an even more effective tool. However, done incorrectly your blog could quickly become an anchor that pulls your website down in the rankings. Traditionally, [...]
Recent Google algorithm updates have focused on promoting websites that are of a “higher quality” to the top of the search results. This sounds logical in theory, but how does Google judge quality? After all, “beauty is in the eye of the beholder” and “quality” is subjective, a matter of opinion. Cooking Up Quality in [...]
There is a natural progression in web marketing. We call it “holistic internet marketing.” At first blush, yes, it sounds cliché. If not followed specifically, with commitment, patience and focus that’s all it would be too! Blogging can be a major component of a holistic internet marketing strategy. Blogging can also be done for other [...]
I recently participated in the website redesign process for a group that supports the meeting and group travel industry. The Board of Directors asked if I could put together some questions for the final selection process. I thought this would be good material to share on the blog. Web Designers and Developers – Take Note! [...]
Links back to your website from social media and bookmarking sites have always contributed to your website’s organic SEO strength. Now the Search Engines have confirmed that they are using additional social media data as part of the organic ranking equation. Currently, the primary space they are using in their ranking calculations are Twitter and [...]
