Whenever I tell someone that we are “blogging for SEO purposes,” it is received a with a blank stare. People seem to know what SEO is and they seem to know what blogging is. But when you put them together it sends them down a slippery slope. So, I thought I would give some tips here to make the going easier.
Google Plus Update
Google Plus has had pretty slow uptake for the most part. We are there every day posting for ourselves and our clients and it is a very different place than Facebook to be sure. Facebook grew out of friends and families wanting to connect up so they could stay in touch more regularly. It cut through age and gender “issues” like butter. Google was late to the party as they had some fits and starts with the social world before settling into Plus. But Google may never really challenge Facebook. It’s your writers opinion that the LinkedIn network may be closer to where G+ is headed. If it does, it is going there on steroids.
Online Marketing: Social Media vs Search Engines
Is Social Media or Search Engine Marketing more effective? Fortunately you don’t have to choose one; Smart marketers are involved in both! This infographic compares the impact of each marking form on specific audiences or marketing goals.
Just Call It Marketing!
We have been providing internet marketing services since 1996, also known as the “dawn of time.” In the fifteen, plus years since then, someone in the industry regularly proclaims that “SEO is dead.” Every time there is a twist or a turn in the Google road, pundits tell us it’s the beginning of the end.
SEO is a funny term to begin with. But it has stuck as the acronym of the search engine optimization industry since way back when. So, I’m jumping in now and stating that SEO is in fact, dead. It actually died several years ago, when the practice of “optimizing” web sites required that other web sites call your web site an important resource. When the search algorithm calculates somewhere around 50/50 what you said on your page and what others said about you on their pages, the game changed entirely. This change happened several years ago. As soon as the herd figured out how to game it, the hammer came down hard in the form of a cute, foreign-named bear called Panda.
What is a Google Panda? [infographic]
At a recent networking event the owner of a law firm pulled me aside to ask a few SEO related questions. His first question was, “Can you tell if my website is infected with the Google Panda?” I wanted to burst out laughing and hang my head in shame at the same time. Don’t get me wrong; I am not laughing at the person or the question, but the fact that changes in the Google ranking algorithm have trickled down to main street America.
It’s easy to misinterpret all the SEO mumbo-jumbo, especially when the average reader scans the news headlines and sees sensationalized headlines like “Panda Update Hits Websites Hard” or “Google Panda Victim.” And good luck (website owner) if you search online for “Google Panda.” [Read more...]
New Year Resolution Has Got to be Blogging!
At new year time, people like to make resolutions. If you make just one resolution for your internet business plan, please, let it be blogging! This is a task many business owners dread. But if they knew what we knew about the power of blogging and SEO, it might be more palatable.
