SEO, SEM, SMM… What is the right online marketing strategy for you? How do you pick one over the other? Is one better than the other? Should I try to learn it myself or hire it out? Where am I going to find the time to figure out what I need to do for my business? These are the things that keep small and medium sized business owners and marketing managers awake at night.

The brave new world of the internet is over 15 years old now. But still, many businesses are operating in the dark ages, mainly because they don’t really know what to do.

The old days were pretty cut and dry; yellow pages, classifieds, display advertising, direct mail, radio…tv. Today, it’s all about positioning and building relationships. If you aren’t in a “wired” position you will miss the opportunity to build a relationship. In the old days it was hard to figure out how to harness mass marketing. Today, we distill mass marketing down to individual relationships. This can’t be done hap-hazardly. There is a defined process for gaining a presence that allows you to build relationships. [Read more...]