As an SEO company we feel “mighty proud” when a clients’ search engine referral traffic is up year over year. That means we are doing a good job; bringing them more traffic from search engines! As a marketer, though, I get concerned when I see the other source of traffic, referrals, is just a small slice of their monthly visitors.
You know you need to create content. Even if you have an outside consultant helping you put it all together, a fair amount of the basic work needs to be done by you. It will remain an insurmountable pain in the you-know-what unless you take charge! We have found the easiest way to do this is to create an editorial calendar. After all, the old newspaper may be slowly dying, but that doesn’t mean journalism is. People are insatiable when it comes to gathering information they are interested in.
Google Plus is not the first attempt by Google in the world of social networking. Google Buzz failed miserably a few years back. They licked their wounds and decided to learn from their mistakes as only a billion dollar juggernaut could, after not being able to work a deal with Twitter or Facebook for a feed from either of those popular networks.
Google is in the process of implementing a new social sharing tool called +1. This is similar to the Facebook “Like” button, but will be integrated into all Google products including organic search results. We will start seeing +1 this month, and the ability to add it to your site shortly thereafter. The impact of +1 on search engine optimization is unknown at this point, but we will continue to keep our clients in front of important developments.
Google +1 Explained
Two years ago, we began to offer FaceBook marketing services to our clients in addition to our search engine optimization and marketing services. We now handle the presence for several clients on FaceBook, working together with them to increase audience size and develop relationships with their fans.
It’s only natural that we are expanding what we offer on FaceBook as the medium grows and matures.
Custom Business Pages: First impressions on FaceBook are very important to growing your audience there – and you are only as effective there at cultivating business as the [Read more...]
Most of our social media clients have been “all new” in the social media marketplace. Our services include both audience building and posting content. But lately, we have seen a number of clients who have had a go of it on their own but aren’t having much success. After all, it is a tough row to hoe when you have -0- followers. And it can be downright depressing, when after 3 months you only have a few more than that! It’s much easier and a lot more fun to find quirky bits and bytes of information to share. But that’s the rub. Who exactly are you sharing this info with? Is this the best use of your time?