Google introduced its latest version of internet fast food last week, aka, Google Instant. Its less filling but tastes great folks! Seriously, though, the amount of teeth gnashing and heart trembling
that proceeded this announcement was truly comical. The horror of it all. The end of SEO. Death of the web. The burial of search… none of it true. In fact, the salient bits of this “news” have been appearing, albeit individually for some time now over at the GooglePlex.
I perform a lot of search queries every day in the course of our business. I was happy to see that turning off Instant was very easy to do and took advantage of the offer quite quickly. Frankly, Instant, for me, was just adding more distraction to my “experience”. [Read more...]