For the sake of argument, lets say you could actually hire a competent internet marketer to help your business be prominent on the internet in your market for $40,000 a year. As a business owner, you know the actual cost of that new employee will be closer to $55k. The problem with this scenario is that these people are nearly impossible to come by; half techy, half marketer. If you do find one, how long will they stay with that talent? Then what?