Tag Archive 'branding'

Imprinted Products Develop TOMA

Published by under Brand

Don’t rule out “traditional” or “old school” promotional products for your next marketing and branding campaign. Yes, it may be true that the latest and greatest technology gadget is “cool” and exciting, the question is, does it create top-of-mind awareness for your brand or organization? TOMA: Top-of-Mind Awareness – “When people think of you first [...]

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Protect Your Brand a.k.a. CYA

Published by under Management

Don’t know what CYA is? Keep reading! This month I had the unpleasant task of wrestling with MySpace to recover a trademarked name that was being used on their network. MS was good about the whole process, and returned the account to its rightful owner – the registered owner of the trademark. A lot of [...]

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