With much fanfare followed by a tremendous thud, Facebook became a publicly traded company earlier this year. Opening at around $38 a share, it has seen lows as low at $17.50 and closed on the day of this writing right around $20. It may or may not ever see $38 again. It won’t be for not trying though… It is expected that Facebook will generate $2.16 billion in advertising sales in 2012. That is no small feat to say the least. Anyone who is on Facebook knows how insidious their advertising is. My home page holds on average, 8 advertisements in the right hand column. We could spend a while discussing who, what and why web sites advertise there. But, we’ll save that for another time. You’ll also find advertisements on your photo galleries and just about anywhere they can be crammed in.
Don’t rule out “traditional” or “old school” promotional products for your next marketing and branding campaign. Yes, it may be true that the latest and greatest technology gadget is “cool” and exciting, the question is, does it create top-of-mind awareness for your brand or organization?
TOMA: Top-of-Mind Awareness – “When people think of you first to fulfill their product or service needs.”
You’ve heard Realtors say “location, location, location.” The same thing can be said for the prime real estate located in your client or prospective customers office or home. Look at your desk or inside your desk drawers. Do you have a useful product with a logo imprinted on it? What about your pen, your mousepad, or the dispenser for your “sticky” notes? Logo-imprinted products are everywhere and usually within easy reach. So don’t be shy, it’s a smart branding move to put your Logo on a coffee mug, cell phone holder or desk clock and land your company front and center with your customers and prospects. Click Here to view some desktop suggestions just in time for the Holidays, or any event!
SEO clients of RightNow Inc plus friends and family get the best possible price and shipping. Visit Proforma Pepper Promotions or call 800-630-3306 for ideas and help.
YouTube receives a mind-blowing number of viewers every day. So much traffic in fact, that it is worth pursuing as an advertising platform. If you have a product or service that people search for on Youtube, then you may have a winner on your hands!
What Type of Businesses Convert from Youtube Promoted Videos? Local Services, Destinations, Travel Products, Consumer Goods, Entertainment, Real Estate, Download’s, and Software!
How It Works: The YouTube Promoted Video platform works very much like Google Adwords advertising. You choose relevant keywords that you want to target, set a daily budget amount that you want to spend, and select which one of your videos that you want to appear. That’s the rub; You need to have a video uploaded to Youtube. If you don’t have video yet you need to move that to the top of your “to do” list! The great news; The CPM and Click Cost for YouTube is relatively low compared to other types of online advertising. [Read more...]