SEO Requires a Family of Strategies
When Search Engine Optimization got it’s start the entire strategy revolved around what you put on your page. Those were the days! Because now, in competitive categories, it takes a lot more than the singular component of on-page SEO. You need a family of strategies to accomplish higher rankings. It just so happens RNC is a family business. I perform the On Page work while my brother does a myriad of things we lump together into the term, Off Page, or linking but is by no means limited to what you might think is “linking”.
Ive seen this off page work make my on page work sing! It frees me to concentrate on creating compelling SEO on the page who’s sole goal is to convert the search engine visitor to a clickthru to the clients web site. It is possible to engage us for one or the other but it really just doesnt make sense anymore.
After all, the stakes are much higher today. Ten years ago some people used the internet to help make a lot of buying decisions. Today, it is without a doubt the primary way for businesses to reach, communicate and interact with customers. This is not just a pitch though. However you go about optimizing your web site for the search engines, make sure you cover both bases. On Page work requires a complete audit of the entire website and then ongoing care and feeing. Off Page work is an endless discovery and relationship building process that proactively does what the web was intended to do; link it all together for the end user.
