Imprinted Products Develop TOMA

Don’t rule out “traditional” or “old school” promotional products for your next marketing and branding campaign. Yes, it may be true that the latest and greatest technology gadget is “cool” and exciting, the question is, does it create top-of-mind awareness for your brand or organization?

Proforma Promotional Products

TOMA: Top-of-Mind Awareness – “When people think of you first to fulfill their product or service needs.”

You’ve heard Realtors say “location, location, location.” The same thing can be said for the prime real estate located in your client or prospective customers office or home. Look at your desk or inside your desk drawers. Do you have a useful product with a logo imprinted on it? What about your pen, your mousepad, or the dispenser for your “sticky” notes? Logo-imprinted products are everywhere and usually within easy reach. So don’t be shy, it’s a smart branding move to put your Logo on a coffee mug, cell phone holder or desk clock and land your company front and center with your customers and prospects. Click Here to view some desktop suggestions just in time for the Holidays, or any event!

SEO clients of RightNow Inc plus friends and family get the best possible price and shipping. Visit Proforma Pepper Promotions or call 800-630-3306 for ideas and help.

Blog SEO

Blogging Tips for Improved Search Engine Ranking: Blog Post Structure to Improve SEO

We provide SEO services for our clients blog posts and news feed. If you are inclined to DIY here are some of the critical considerations when blogging for SEO.

    Content – Create targeted content that includes your search term keyword and search phrases. Do not over-use your keyword elements. Blog posts should be between 200-500 words. Consider breaking longer posts in to multiple parts.

    Meta Title Tag – Place your target keyword search terms prominently in the Meta Title tag. Keep the Meta Title around 60 characters.

    Meta Description – While not a factor for SEO ranking, a concise Meta Description will increase the click-thru rate on your blog posts. Keep the Meta Description around 160 characters. [Read more...]

Making Changes? Keep us in the Loop!

One of the single most important things you can do to help your SEO program is notify us when you make a change to your website. Specifically, changing, moving, or deleting a URL on your website. We have worked very hard to get every page of your website to perform in the search engines. This includes optimization and link building tactics. These pages now perform in the search engines and are indexed.

The SEO friendly way to make these changes is to place a 301 redirect on the old page. This alerts the search engines that the change has been made and forwards them to the new page, or another part of your website. Additionally, this prevents visitors from landing on a dead page of your website.

With the proper implementation of 301 redirects you can change [Read more...]

Google Standout Tag

Google has created a new attribute for website publishers called the Standout Tag. The Standout tag allows publishers to designate content as featured alerting Google that the content may be suitable for inclusion in Google News. The tag is placed in the HTML header of your webpage, article, or blog post.

To implement this tag simply insert the following HTML attribute into your page.

<link rel=”standout” href=”http://www.example.com/article-or-blog-post.html” />

A rel attribute defines the relationship between the current document and the linked document. These attributes are not used by web browsers, only search engines, to provide more information about the document or link.

To prevent spammers from overusing this tag Google has warned that [Read more...]

RIP Sweet Prince of Creativity

Hasn’t everything been said about Steve Jobs and Apple that can be said? Actually, no. That’s because every person who has been touched by Steve and his products has a story of their own. This is mine. He has been called the Thomas Edison of our time. I have to agree. Without him and his “little” company with the cute name, chances are, my life would have taken an entirely different path.

One of his best quotes was to “Live your life for yourself. Do something bold and do something you love.” This has been my basic tenet in life. But my life with Apple began in the mid-1980′s. Sorry, one thing I have not done is keep a diary, but it had to be somewhere around 1986. I had just come off a rough landing from [Read more...]

Use Analytics to Improve Campaign Targeting

We can all agree that Analytics is an excellent tool for measuring the progress of your SEO and online marketing efforts. However, the true value is not collecting all that visitor data, but what you do with it to improve your marketing, targeting and ROI. This excellent video by Rand at SEOMOZ clearly highlights some areas of Google Analytics that you can focus on, and explains some key concepts in an easy to understand format.

If you need additional help with interpreting your Analytics data give us a call! This service is an included part of your SEO plan if you are a RightNow client.

Wistia

+1 The Time is Now!

Google recently announced that the plus one button is getting over 2 million daily views, additionally they have released a YouTube video outlining some of the best practices to help you get the most out of the plus one button.

When installing the plus one button, utilize the callback parameter. This will allow users that +1 an item on your website to go back and purchase, read, or visit any URL you want to target later when they have time. In addition, Google has provided additional parameters that you can use when installing the water the plus one button. You can control how the button looks, what is displayed, what URL should receive the +1, and what function you want to call when someone clicks the +1 button.

To learn more about implementing the plus one button on your website please contact Dave or Chris at RightNow Communications.

Additional Reading: How to use the Google +1 button and parameters.

It’s the Sum of the Parts

By now, if you have been involved in marketing a business on the internet for any amount of time, you’ve realized there is no single powerful secret to world wide web success. Instead, it is a never-ending process of strategy planning followed by execution. Once you have created all of the necessary ingredients you have to feed them and engage them in activities designed to draw interested people towards your brand.

Each component takes time to develop before it can fully assist in the holistic process:

a) 2.0 web site that is SEO friendly and capable of expansion and change by the owner. Once built, regular updating and buildout required. Increasingly, it needs to be functional on a mobile device. [Read more...]

Social Media Auto Posting Misses the Point

You are overloaded. It’s a fact. Before the internet came along you were already plenty busy. It’s taken you a decade of weening yourself from traditional media, transferring marketing dollars over to the digital side of the coin.

Now, along comes the Social Networks (SMM). If a business is to participate, there are so many things to learn and do at once. It seems insurmountable. Smart marketers saw this early on and developed management tools. A component of most of these tools is the ability to “load” posts for Twitter (or Facebook and others) to autopost in the future. And it is oh-so-easy to flip the switch that auto posts whatever you post at Twitter directly onto Facebook. Whew! That cuts down the workload.

[Read more...]

Google Working Hard to Control the Universe

I read a lot of search engine optimization blogs and articles every day. On any given day Google has better than a 90% share of the news for the day in one way or another. The social web sites increasingly get a good share of the news recently. But most days it’s just wall to wall Google.

[Read more...]