Sep 16 2009
Let RightNow Optimize Your Press Release
One of the most effective, least expensive ways to generate traffic, brand awareness, and links is through a properly optimized online press release. We see hundreds of web press releases fall short of their potential for three primary reasons.
Lack of Content and Media – A successful web press release needs to be laser focused at your target audience. Engage a public relations content creation specialist to develop your release. Including embedded video, photos, and graphics are critical elements online.
Poor Optimization Tactics – Just like any web based asset, your PR needs to be correctly optimized to perform so your audience can locate it. That means it needs to perform in both current news feeds and long term search engine searches. Unlike traditional releases, the web release is a page that will live on the Internet for a long time. Keyword research, correct text placement, anchor text link development, and social media integration are all critical.
No Paid Channel Placement – Online Press Releases are a “pay to play” game unless your topic is so hot that TMZ is knocking on your front door. There are several major paid placement wire services that will get your piece in front of writers, consumers, bloggers, and major syndicated news sources. You can expect the cost to be somewhere around $500, and worth every penny.
RightNow is happy to optimize your PR as part of our SEO and Linking campaigns. No additional cost! We can also guide you through the process of placing your Release on a wire service after its optimized. No writer? No problem! We work with several talented content creation specialists and public relations firms that can hand-craft your media release.
PR Web has created an overview on the Anatomy of a Press Release and also a nice video.
