Is your organization actively monitoring what people are saying about your product, service and staff on the Internet? If not, you should be! Comments and reviews can be left about you and your business on thousands of blogs, review sites, forums, local portals, and even directly with the search engines.
The time to act (or react) to online narrative and opinion is immediately (if not sooner!) In the case of a negative review, it may or (may not) be too late to save that relationship. The bigger consideration is future perception – that negative comment is going to live on the Net forever. How you treat the comment is going to craft the perception that other Internet searchers have of your organization.
The first step in the process in notification. You need to know sooner than later. Google has developed a basic notification system called Google Alerts. Set up correctly, Google Alerts can notify you when your brand or product is mentioned online, and perform a variety of automated surveillance metrics. If you would like help setting up this basic system, please feel free to call us.
Reputation Monitoring – if you would like to expand the sphere of monitoring for your brand we offer a comprehensive service that includes both monitoring and management. Our system delivers a regularly scheduled report of mentions of your brand or products, from thousands of online (and offline) sources. This allows you to easily and quickly review any activity.
VIEW: A Sample Report of our Daily Media Intelligence and Brand Surveillance
Contact RightNow if you would like more information on how to implement this service.