One of the single most important things you can do to help your SEO program is notify us when you make a change to your website. Specifically, changing, moving, or deleting a URL on your website. We have worked very hard to get every page of your website to perform in the search engines. This includes optimization and link building tactics. These pages now perform in the search engines and are indexed.
The SEO friendly way to make these changes is to place a 301 redirect on the old page. This alerts the search engines that the change has been made and forwards them to the new page, or another part of your website. Additionally, this prevents visitors from landing on a dead page of your website.
With the proper implementation of 301 redirects you can change URLs, platforms, or even your domain name with very little loss of visitors and search engine equity. Done incorrectly you can expect to see a drop in visitors and search engine ranking. The best time to notify us that you plan to make a change is prior to making the change on your website. However, redirects can be implemented after your changes have gone live.
RightNow Communications clients receive recommendations and consulting on redirects as part of your SEO campaign at no additional charge. Contact us today!