Nov 17 2009
How To Use Google Alerts to Monitor Your Business
Google Alerts www.google.com/alerts is an essential tool for business owners that want to monitor their brand, business name, and ultimately their reputation online. With a few quick entries you will be notified via email every time Google discovers the topic of your Alert.
Here is the syntax that I recommend you set up for your Alerts.
Your exact business name in parenthesis - “business name here”
Your domain is mentioned – yourdomain.com
Your website gets indexed – site:yourdomain.com
When links point back to your site - link:yourdomain.com -site:yourdomain.com
This is not a great solution for larger business that receive a large volume of traffic on their brand. But for the normal small business, or individual it is a good advance warning system.
Netrafic clients - If you need help setting this up please feel free to contact us.
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[...] The first step is knowledge. You need to know when negative reviews are put up about your company. Don’t wait passively to discover the comment months or even years down the road. In the meantime, countless customers may be turned off and turned away by that review. Response time is key! You can easily monitor your brand name and website domain in real time using Google Alerts. Properly setup, Google will notify you in real time, any time your site or business name is used online. Read our article on Setting Up Google Alerts. [...]