With nearly twenty clients tasking us to provide social media marketing services we probably can now proclaim that we are experts or gurus or some such thing… Truth is, you really have to experiment to find out what works for your business. There is no cookie cutter method to having success marketing your business through social media!
With much fanfare followed by a tremendous thud, Facebook became a publicly traded company earlier this year. Opening at around $38 a share, it has seen lows as low at $17.50 and closed on the day of this writing right around $20. It may or may not ever see $38 again. It won’t be for not trying though… It is expected that Facebook will generate $2.16 billion in advertising sales in 2012. That is no small feat to say the least. Anyone who is on Facebook knows how insidious their advertising is. My home page holds on average, 8 advertisements in the right hand column. We could spend a while discussing who, what and why web sites advertise there. But, we’ll save that for another time. You’ll also find advertisements on your photo galleries and just about anywhere they can be crammed in.
Much like website visitor counts, the Facebook Fan count provides one measure of success on the social media channel. As a small business owner we look over at big brands, longingly with their million fanbase and wonder how we’ll ever create a large fanbase of our own. Fortunately, we don’t have to! Quality trumps quantity in this game all together – in more ways than one!
You can, in fact, buy targeted facebook fans… Oh sure, you can pay someone a hundred bucks and they’ll pour in a boatload of people who’s only interest in you was the nickel they earned for clicking your Like button, You won’t be building a business that way though!
Google Plus is not the first attempt by Google in the world of social networking. Google Buzz failed miserably a few years back. They licked their wounds and decided to learn from their mistakes as only a billion dollar juggernaut could, after not being able to work a deal with Twitter or Facebook for a feed from either of those popular networks.