Whenever I tell someone that we are “blogging for SEO purposes,” it is received a with a blank stare. People seem to know what SEO is and they seem to know what blogging is. But when you put them together it sends them down a slippery slope. So, I thought I would give some tips here to make the going easier.
When Chris Tucker started RightNow Communications in 1997, the SEO (Search Engine Optimization) process was straightforward. The primary skills required to dominate the search results were a knack for marketing, writing skills, and the ability to research keywords for a client’s product or service. These are all still ultra important aspects of the SEO process today. However, modern SEO requires multiple skill sets if you expect to score high rankings in competitive markets. [Read more...]
QUESTION: If we launch a Help Section for our various products within a short period of time, will that throw any red flags with Google since we would be adding so much new content at once? Just wanted to ask about this in case we need to space the content release out a bit. Let me know what you think.
ANSWER: There is no reason that Google would penalize any website for adding legitimate content. The only potential impact (Google) will be the redistribution of Page Rank. It’s possible that a large amount of new content will bleed off some of the sites accumulated PR causing the sites home-page to drop. This is of little concern when it comes to ranking for organic search terms. The content is much more important than Google Page Rank. Your site has almost 2,000 pages indexed already, so the impact of adding additional content will only be positive. There is some SEO benefit to adding the content slowly (spacing it out,) however – with critical content like a Help Section the visitor & customer need to access the content far outweighs any SEO considerations.