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	<title>Netrafic.com Blog &#187; Marketing</title>
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		<title>SEO versus SEM versus SMM versus Old School</title>
		<link>http://www.netrafic.com/blog/seo-versus-semm-versus-sem-versus-old-school/</link>
		<comments>http://www.netrafic.com/blog/seo-versus-semm-versus-sem-versus-old-school/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 17:43:55 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SMM]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=622</guid>
		<description><![CDATA[Small and medium sized businesses have so many opportunities to market themselves these days that it’s hard to choose where to start or expand. At the same time, budgets are tight and in most business plans, doing it all can be impossible. So, how does one choose what to do?
The first factor in deciding how [...]]]></description>
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		<title>It&#8217;s All About the Audience</title>
		<link>http://www.netrafic.com/blog/its-all-about-the-audience/</link>
		<comments>http://www.netrafic.com/blog/its-all-about-the-audience/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 04:14:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=612</guid>
		<description><![CDATA[
Successful marketing on the internet has always been about the audience but today it is more important than ever before. It&#8217;s no longer sufficient to have good search engine rankings. Developing good search engine rankings is a process that is best begun as soon as possible and nurtured regularly over a prolonged period for wide [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Internet Business Success in a Bottle!</title>
		<link>http://www.netrafic.com/blog/internet-business-success-in-a-bottle/</link>
		<comments>http://www.netrafic.com/blog/internet-business-success-in-a-bottle/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 22:00:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SMM]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=584</guid>
		<description><![CDATA[SEO, SEM, SMM… What is the right online marketing strategy for you? How do you pick one over the other? Is one better than the other? Should I try to learn it myself or hire it out? Where am I going to find the time to figure out what I need to do for my [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>To Discount or Not To Discount</title>
		<link>http://www.netrafic.com/blog/discount/</link>
		<comments>http://www.netrafic.com/blog/discount/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:32:22 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[discounting]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=478</guid>
		<description><![CDATA[The burning question in every business owner&#8217;s mind this time of year is should I discount and if so when and how much.  Under normal economic conditions a good argument can be made for both sides of this discussion.  But in tough times like we we face now it&#8217;s harder to argue for [...]]]></description>
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		<title>How to Respond to Negative Online Business Reviews</title>
		<link>http://www.netrafic.com/blog/respond-reviews/</link>
		<comments>http://www.netrafic.com/blog/respond-reviews/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 17:23:26 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CitySearch]]></category>
		<category><![CDATA[Google Local]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[JudysBook]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=465</guid>
		<description><![CDATA[Even if your organization is focusing on quality customer service, sooner or latter you are going to receive a “less than favorable” review on the web.  What you do next is critical to your bottom line!
Online reviews aren&#8217;t really about “customer service.&#8221;  They&#8217;re a part of the sales process.  Consider this: A [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The New Google – How Does Your Site Rank?</title>
		<link>http://www.netrafic.com/blog/google-caffeine/</link>
		<comments>http://www.netrafic.com/blog/google-caffeine/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 17:22:48 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Caffeine]]></category>
		<category><![CDATA[Compare]]></category>
		<category><![CDATA[Search Results]]></category>
		<category><![CDATA[SERPs]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=391</guid>
		<description><![CDATA[Google&#8217;s new  search tool is in beta testing right now, called Google Caffeine.  This will eventually replace the current search tool on google.com. The stated goal of the product is to deliver more relevant search results, as quickly as possible.  That&#8217;s the short version, you can read the whole enchilada over at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beware of Wolves in Sheep&#8217;s Clothing</title>
		<link>http://www.netrafic.com/blog/beware-of-wolves-in-sheeps-clothing/</link>
		<comments>http://www.netrafic.com/blog/beware-of-wolves-in-sheeps-clothing/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 18:35:29 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=228</guid>
		<description><![CDATA[Don&#8217;t you just wish a placard with the title of this story could have been erected at the office doors of AIG, Lehman Bros and Merrill Lynch?  It would make it so much easier to navigate life if the wolves would let us know they are wolves upfront.  But then of course they [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>SEO vs. PPC – Lets Take a Spin Around the Block</title>
		<link>http://www.netrafic.com/blog/seo-vs-ppc/</link>
		<comments>http://www.netrafic.com/blog/seo-vs-ppc/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 18:15:42 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=219</guid>
		<description><![CDATA[Here at Netrafic we offer both PPC (Pay per Click) Advertising and SEO (Search Engine Optimization) services to our clients.  We feel that puts us on a neutral footing, and qualifies us to answer the following questions that we receive all the time.
The Basics – With PPC click advertising you pay a few coins [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Travel Marketing: Coupons, Discounts and Deals</title>
		<link>http://www.netrafic.com/blog/travel-marketing-with-coupons/</link>
		<comments>http://www.netrafic.com/blog/travel-marketing-with-coupons/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 16:11:58 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=161</guid>
		<description><![CDATA[While many firms and websites are suffering due to the current economic trends, one online business segment is up &#8211; DEALS!  
Simmons Market Research Bureau just released a report indicating that coupon use is up by 22% over the same period last year.  Web search trend monitors such as Alexa show some discount [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Free Press Release Distribution and Links!</title>
		<link>http://www.netrafic.com/blog/free-press-release-distribution-and-links/</link>
		<comments>http://www.netrafic.com/blog/free-press-release-distribution-and-links/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 04:08:21 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[press relese]]></category>

		<guid isPermaLink="false">http://www.netrafic.com/blog/?p=130</guid>
		<description><![CDATA[Every so often RightNow Communications offers a nice little freebie to our clients, with an open offer to “Take Advantage” of our service.  Last month we served up the Free Video Offer.  This month we bring you the &#8230; Press Release Deal!
What You Need To Do: Send us a copy of your press [...]]]></description>
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