Small and medium sized businesses have so many opportunities to market themselves these days that it’s hard to choose where to start or expand. At the same time, budgets are tight and in most business plans, doing it all can be impossible. So, how does one choose what to do?
The first factor in deciding how [...]

Successful marketing on the internet has always been about the audience but today it is more important than ever before. It’s no longer sufficient to have good search engine rankings. Developing good search engine rankings is a process that is best begun as soon as possible and nurtured regularly over a prolonged period for wide [...]

SEO, SEM, SMM… What is the right online marketing strategy for you? How do you pick one over the other? Is one better than the other? Should I try to learn it myself or hire it out? Where am I going to find the time to figure out what I need to do for my [...]

The burning question in every business owner’s mind this time of year is should I discount and if so when and how much. Under normal economic conditions a good argument can be made for both sides of this discussion. But in tough times like we we face now it’s harder to argue for [...]

Even if your organization is focusing on quality customer service, sooner or latter you are going to receive a “less than favorable” review on the web. What you do next is critical to your bottom line!
Online reviews aren’t really about “customer service.” They’re a part of the sales process. Consider this: A [...]

Google’s new search tool is in beta testing right now, called Google Caffeine. This will eventually replace the current search tool on google.com. The stated goal of the product is to deliver more relevant search results, as quickly as possible. That’s the short version, you can read the whole enchilada over at [...]