The burning question in every business owner’s mind this time of year is should I discount and if so when and how much. Under normal economic conditions a good argument can be made for both sides of this discussion. But in tough times like we we face now it’s harder to argue for [...]

Even if your organization is focusing on quality customer service, sooner or latter you are going to receive a “less than favorable” review on the web. What you do next is critical to your bottom line!
Online reviews aren’t really about “customer service.” They’re a part of the sales process. Consider this: A [...]

Google’s new search tool is in beta testing right now, called Google Caffeine. This will eventually replace the current search tool on google.com. The stated goal of the product is to deliver more relevant search results, as quickly as possible. That’s the short version, you can read the whole enchilada over at [...]

Don’t you just wish a placard with the title of this story could have been erected at the office doors of AIG, Lehman Bros and Merrill Lynch? It would make it so much easier to navigate life if the wolves would let us know they are wolves upfront. But then of course they [...]

Here at Netrafic we offer both PPC (Pay per Click) Advertising and SEO (Search Engine Optimization) services to our clients. We feel that puts us on a neutral footing, and qualifies us to answer the following questions that we receive all the time.
The Basics – With PPC click advertising you pay a few coins [...]

While many firms and websites are suffering due to the current economic trends, one online business segment is up - DEALS!
Simmons Market Research Bureau just released a report indicating that coupon use is up by 22% over the same period last year. Web search trend monitors such as Alexa show some discount [...]