Archive for the 'Local Search' Category

Local Search Reporting

Published by under Local Search

We are just putting the finishing touches on our Reporting system to track and report Local Search Results. Currently, our reporting has only been tracking Organic and Paid search positioning. With the expansion of Local Search, it has been increasingly important to measure the success. We will automatically add this report to your monthly update [...]

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Local Search Consulting – Free!

Published by under Local Search

Current clients receive Local Search and Google Places consulting and advice as part of the cost of your current campaign. Call or email to set up an appointment to discuss your current positioning, what needs to be done to improve your visibility, and answer questions or concerns. If you situation requires an expanded campaign we [...]

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Big Changes in Google Search

Google has made a number of aggressive changes to the way search results are displayed when the search term includes a City and/or State. This is going to have a direct impact on your business if you target search terms that include physical locations. What Has Changed – Google has introduced “Place Search” as a [...]

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Local Search 101 – Part 2

Published by under Local Search

In Part 1 of our Local Search article, we talked about the basics of local search. Now, let’s look at what local search can do to grow your online visibility and reputation. As we close-in on 2011, we are rapidly approaching the point when customers won’t pick up the phone or drop by a business [...]

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Local Search 101 – Part 1

Published by under Local Search

The Power of Local Search Marketing — A Low-Cost, High-Value Strategy for your Business Part 1: Local Search 101 What is one of the most important recent change in online small business marketing? It’s Universal Search, the integration of all these media types and sources — everything meaningful about a particular topic — on a [...]

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How to Respond to Negative Online Business Reviews

Published by under Local Search,Marketing

Even if your organization is focusing on quality customer service, sooner or latter you are going to receive a “less than favorable” review on the web. What you do next is critical to your bottom line! Online reviews aren’t really about “customer service.” They’re a part of the sales process. Consider this: A review’s purpose [...]

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