Archive for the 'Google' Category

Dec 13 2009

RightNowosphere Media Marketing

Google recently added a real time widget to their Search Results Pages (SERPs) in an effort to integrate the growing volume of social media, breaking news, and blogosphere content into the Google Index. The Google Real Time search widget is triggered when the volume of content in the RightNowosphere reaches a certain trending [...]

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Nov 17 2009

How To Use Google Alerts to Monitor Your Business

Published by David under Google

Google Alerts www.google.com/alerts is an essential tool for business owners that want to monitor their brand, business name, and ultimately their reputation online. With a few quick entries you will be notified via email every time Google discovers the topic of your Alert.

Here is the syntax that I recommend you set up for your [...]

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Oct 16 2009

Google Parameter Control

Published by David under Google

Good news for sites with shopping carts, reservation and booking engines, MLS and property listings, and any other website that generate dynamic urls that lead back to the same page. The Problem (SEO perspective) is duplicate content. Multiple paths (urls) back to the same content will hurt your sites ability to perform in [...]

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Sep 17 2009

The New Google – How Does Your Site Rank?

Published by David under Google, Marketing, Mobile, Video

Google’s new search tool is in beta testing right now, called Google Caffeine. This will eventually replace the current search tool on google.com. The stated goal of the product is to deliver more relevant search results, as quickly as possible. That’s the short version, you can read the whole enchilada over at [...]

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Jul 18 2009

How Fast is Your Website? Does it Matter? Test it!

Does the amount of time it takes your web site to load have an effect on your Google Search Results? As with all things “Google” the answer is Yes, No and Maybe all at the same time!
YES – Adwords: Website load times have a direct impact on placement and cost for Adwords Pay-Per-Click advertising. [...]

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Jun 16 2009

Google Offers Additional Control Over Search Results

Published by David under Google

Website owners have received the ability to customize the way their listings appear in the search engine results. In the past the only variables you were able to control were the title tag and the meta description. Hold on to your hat folks, Google has just introduced Structured Data Mark Up.
Marking up structured [...]

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