Online Marketing Reporting System: You Spoke, We Listened!
RightNow clients will notice a change in the reporting delivery and structure over the next 60 days. The core of the issue is this; Reports were delivered on a monthly basis and contained metrics on every aspect of a clients campaign. Sounds great right? Yes and No – Many clients received reports that could include more than 40+ pages. TMI at one time!
The new reporting system will be streamlined, and the goal is to get key metrics to fit on a couple of pages. Additionally, we will be separating core campaign elements into individual reports and delivering them at separate times. The idea is to have comprehensive individual reports for: SEO and Local Search Campaigns, Social Media Campaigns, Pay-Per-Click, and a Traffic, Engagement and Opportunity report.
In the “olden days” (pre 2011) all of these marketing activities often fell into the wheelhouse of a single person. Today, we are finding that many organizations have staff members that work on only one aspect of the online marketing. Our new system will provide a more focused report to these individuals.
As always, we encourage all clients (and your team members) to get on the phone to review the reporting, campaign performance and campaign objectives.
Our system will continue to be online in one consolidated reporting area, and your log-in credentials will remain the same. If you have any questions please do not hesitate to pick up the phone and call us or shoot us an email.
