You are overloaded. It’s a fact. Before the internet came along you were already plenty busy. It’s taken you a decade of weening yourself from traditional media, transferring marketing dollars over to the digital side of the coin.
Now, along comes the Social Networks (SMM). If a business is to participate, there are so many things to learn and do at once. It seems insurmountable. Smart marketers saw this early on and developed management tools. A component of most of these tools is the ability to “load” posts for Twitter (or Facebook and others) to autopost in the future. And it is oh-so-easy to flip the switch that auto posts whatever you post at Twitter directly onto Facebook. Whew! That cuts down the workload.