Report from the Trenches: For over fifteen years, we have been providing an ever increasing smorgasbord of internet marketing services. At first, clients had to “steal” funds from their traditional marketing budget to pay for online efforts. These days, the online marketing budget has become the major portion of the business building budget. Back then, [...]

A correctly structured and integrated blog is one of the most effective online marketing weapons available to website owners. With recent changes by Google that emphasize website quality, blogging can be an even more effective tool. However, done incorrectly your blog could quickly become an anchor that pulls your website down in the rankings. Traditionally, [...]

Recent Google algorithm updates have focused on promoting websites that are of a “higher quality” to the top of the search results. This sounds logical in theory, but how does Google judge quality? After all, “beauty is in the eye of the beholder” and “quality” is subjective, a matter of opinion. Cooking Up Quality in [...]