We have been helping clients establish a FaceBook presence for quite some time now and as such, I spend a fair amount of time there. I spend my time mostly looking at how other businesses connect, engage and converse with their audience of supporters aka Fans…or these days, Likers. Here are some of the top [...]

In Part 1 of our Local Search article, we talked about the basics of local search. Now, let’s look at what local search can do to grow your online visibility and reputation. As we close-in on 2011, we are rapidly approaching the point when customers won’t pick up the phone or drop by a business [...]

For many of our clients, email marketing campaigns are a vital tool for communication and sales. That’s why we have added an email marketing tool to our reporting system. This feature makes it easy to monitor and report on email marketing you are already doing through your Campaign Monitor and MailChimp account, two popular email [...]

The Power of Local Search Marketing — A Low-Cost, High-Value Strategy for your Business Part 1: Local Search 101 What is one of the most important recent change in online small business marketing? It’s Universal Search, the integration of all these media types and sources — everything meaningful about a particular topic — on a [...]

We’ve said it before but it’s worth repeating; Marketing on the internet is not an event, it is a process. Pretty simple to understand but not so easy to follow. Here’s the scenario: You have just created a great new web site for your business. Or, perhaps, this is a second or third or maybe, [...]

Ok, all right. So, there wasn’t a RightNow Communications Facebook Fan Page until very recently. We just can’t be early adopters ALL the time… It’s not like we haven’t been deep in the trenches working Facebook for some time now. Clients prodded us into Farmville over a year ago and it has been an eye [...]