The Fed’s want to intervene, and regulate the flow of commercial communication in Social Media channels. In a nutshell, they want anyone that blogs, Tweets, reviews, recommends, or writes about a product (and receives compensation to do it) to wear an arm band that identifies them as an “advertiser.” Ok, I made the [...]

Google’s new search tool is in beta testing right now, called Google Caffeine. This will eventually replace the current search tool on google.com. The stated goal of the product is to deliver more relevant search results, as quickly as possible. That’s the short version, you can read the whole enchilada over at [...]

One of the most effective, least expensive ways to generate traffic, brand awareness, and links is through a properly optimized online press release. We see hundreds of web press releases fall short of their potential for three primary reasons.
Lack of Content and Media – A successful web press release needs to be laser focused [...]

When Search Engine Optimization got it’s start the entire strategy revolved around what you put on your page. Those were the days! Because now, in competitive categories, it takes a lot more than the singular component of on-page SEO. You need a family of strategies to accomplish higher rankings. It just so happens RNC is [...]