Call it Money.

As the search engines continue to mature they are able to ferret out more and more “tricks” that have been used over the years to game the search engine results pages aka SERPS. But throughout all of time with the search engines (20 years) content has always been the #1 way to gain valuable top search engine rankings.

426201374c2fe3f7abaf68590fe4c086 [Read more…]

RightNow Communications Celebrates 20 Years of Online Marketing

ceblarIt was 1995 when RightNow Communications opened its doors to provide marketing help to small and medium sized businesses. We started in a very small community, high in the Colorado Rockies when The Aspen Skiing Company bought Aspen Highlands Ski Area, where Chris had been the Sales Director. A new client asked us to build them a web site for an emerging media, people, were calling the world wide web! We lost our shirt building that site for a sushi restaurant and the rest is history… we never built another site. Instead we had an epiphany; how would anybody find all these web sites on this web? [Read more…]

Google Algorithm Update Factors Mobile Into The Equation

Google Mobile FriendlyIn this post we will sum up the impending Google Mobile Apocalypse.

Google has announced that “mobile friendliness” will now be part of the search ranking formula starting in April 2015. Like most major Google updates there has been a lot of people online shouting that “the sky is falling” and quit possibly “the end is near.” This happens with almost every notable Google shift. Search marketing and web development companies are leading the online charge to “fear” business owners into making buying decisions.

The Bottom Line: This IS Important. Not “sky falling” important, but the update will effect your online visitation depending on your market and competition.

What Does Google Mobile Friendly Mean? For inbound mobile traffic (primarily handheld smart phones) Google will now give a higher priority to websites that deliver an enhanced mobile experience. There are hundreds of search ranking factors, and they will still be in play. Even IF your site is not mobile friendly you will still be included in the search results depending on competition and your Authority in the marketplace.


Important! This Google change only impacts visitation from mobile users.

[Read more…]

Image Optimization Best Practices

Website Image SEO Best PracticesThere are hundreds of factors that contribute to the formula of ranking in the search engines and the overall quality score of your website. The optimization of the images on your website is not necessarily at the top of the SEO list, but is considered to be on the list of “best practices.”

Optimizing media for your website can be confusing for sure. Unlike other types of onsite SEO, image optimization could require input from your Graphic Designer, Web Developer and SEO professional.

The Alt Tag is one of the SEO Red Herrings in the Industry!

Here are some key considerations and points to help understand the process. [Read more…]

Search Engine Friendly Design

Search Engine Friendly Design

A search engine friendly website design is the starting point for any SEO campaign. When considering a new site or redesign, get us involved as early as possible. Often our involvement early in a project will cover a good chunk of the SEO fee we charge by saving you from extra redesign costs and extended development time.

Domain: Your entire primary websites content should be delivered within the domain url structure. Content located anywhere else is NOT considered to be on your website, and no amount of SEO will correct this. This includes content located on off-site blogs, sub-domains of your domain, booking engines, quote engines, MLS data, and reservation systems that reside off-site. There are pros and cons to using sub-domains, and this should be discussed with your SEO company if you are considering going in this direction.

Structure: All design elements and scripts should generally be called from an external file, not inline or embedded into the web page. The exception is high volume websites that need every bit of delivery speed they can squeeze out of the page. [Read more…]

Sudden Google Analytics Bounce Rate Change

One of the most widely misinterpreted metrics in Google Analytics is the Bounce Rate measurement. Many clients want to know if their websites Bounce Rate is “good or bad.” The overall average website Bounce Rate is of very little value as a standalone metric. This is because there are so many factors that contribute to the average Bounce Rate. Single website page metrics are much more valuable to your marketing efforts than website averages.

Bounce Rate Definition, “Bounce Rate is the percentage of single-page sessions or visits (i.e. sessions in which the visitor left your website from the entrance page without interacting with the page).

One on the areas where average Bounce Rate is useful is diagnosing sitewide issues. When we observe that your website metrics are abnormally high or low, or experience a sudden increase or decrease it is a sure sign that something has run amok. [Read more…]

Moving or Redesigning Your Site

Moving or Redesigning Your Site

Moving or Redesigning You Site
SEO & Linking Considerations

Your web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!

Are the URLs of your site going to change? Most likely, the answer is yes. Reasons for generating a new URL structure could be that you are moving from a static site to a dynamic site like adding a content management system, upgrading to a different server technology, like moving from .php to .asp or ColdFusion, or implementing a rewrite process to make your URLs more Search Engine Friendly. [Read more…]

FaceBook Took My Audience Away !@#$%

Have you been concentrating on getting your business more exposure through Facebook? Good for you! It’s a great way to build relationships. Have you noticed that less and less of the audience you have built is actually seeing your messages in their newsfeed? That’s not so good, is it?

2 [Read more…]

Social and Search in 2014

goopluxThe misinformation just keeps on flowing in the world of search. Today, I read an article in a major SEO journal about how Starbucks uses Google+ to get better search rankings… say what? Well, sure… Starbucks has 3 million people who have followed them at Google+. So, when Starbucks posts on Google+, the post could show up in search results for the people who are following them. But what about the thousands, perhaps, millions of small businesses with millions of less followers than that bad coffee company? Does anybody hear a tree fall in a forest? Don’t get me wrong. I think Google is doing everything they can to make G+ a dynamic place and they are out to prove that they can control their own destiny in the search vs social world. [Read more…]

Show You Care and Share!

With nearly twenty clients tasking us to provide social media marketing services we probably can now proclaim that we are experts or gurus or some such thing… Truth is, you really have to experiment to find out what works for your business. There is no cookie cutter method to having success marketing your business through social media!

share [Read more…]