A search engine friendly website design is the starting point for any SEO campaign. When considering a new site or redesign, get us involved as early as possible. Often our involvement early in a project will cover a good chunk of the SEO fee we charge by saving you from extra redesign costs and extended development time.
Domain: Your entire primary websites content should be delivered within the domain url structure. Content located anywhere else is NOT considered to be on your website, and no amount of SEO will correct this. This includes content located on off-site blogs, sub-domains of your domain, booking engines, quote engines, MLS data, and reservation systems that reside off-site. There are pros and cons to using sub-domains, and this should be discussed with your SEO company if you are considering going in this direction.
Structure: All design elements and scripts should generally be called from an external file, not inline or embedded into the web page. The exception is high volume websites that need every bit of delivery speed they can squeeze out of the page. [Read more…]