FaceBook Took My Audience Away !@#$%

Have you been concentrating on getting your business more exposure through Facebook? Good for you! It’s a great way to build relationships. Have you noticed that less and less of the audience you have built is actually seeing your messages in their newsfeed? That’s not so good, is it?

2 [Read more...]

Social and Search in 2014

goopluxThe misinformation just keeps on flowing in the world of search. Today, I read an article in a major SEO journal about how Starbucks uses Google+ to get better search rankings… say what? Well, sure… Starbucks has 3 million people who have followed them at Google+. So, when Starbucks posts on Google+, the post could show up in search results for the people who are following them. But what about the thousands, perhaps, millions of small businesses with millions of less followers than that bad coffee company? Does anybody hear a tree fall in a forest? Don’t get me wrong. I think Google is doing everything they can to make G+ a dynamic place and they are out to prove that they can control their own destiny in the search vs social world. [Read more...]

Show You Care and Share!

With nearly twenty clients tasking us to provide social media marketing services we probably can now proclaim that we are experts or gurus or some such thing… Truth is, you really have to experiment to find out what works for your business. There is no cookie cutter method to having success marketing your business through social media!

share [Read more...]

Reporting Changes at RightNow

Online Marketing Reporting System: You Spoke, We Listened!

RightNow clients will notice a change in the reporting delivery and structure over the next 60 days. The core of the issue is this; Reports were delivered on a monthly basis and contained metrics on every aspect of a clients campaign. Sounds great right? Yes and No – Many clients received reports that could include more than 40+ pages. TMI at one time!

The new reporting system will be streamlined, and the goal is to get key metrics to fit on a couple of pages. Additionally, we will be separating core campaign elements into individual reports and delivering them at separate times. The idea is to have comprehensive individual reports for: SEO and Local Search Campaigns, Social Media Campaigns, Pay-Per-Click, and a Traffic, Engagement and Opportunity report.

In the “olden days” (pre 2011) all of these marketing activities often fell into the wheelhouse of a single person. Today, we are finding that many organizations have staff members that work on only one aspect of the online marketing. Our new system will provide a more focused report to these individuals.

As always, we encourage all clients (and your team members) to get on the phone to review the reporting, campaign performance and campaign objectives.

Our system will continue to be online in one consolidated reporting area, and your log-in credentials will remain the same. If you have any questions please do not hesitate to pick up the phone and call us or shoot us an email.

Search Showdown… Lets Get Ready to Rumble!

So… a lot of people are asking lately, can Facebook unseat Google in search. At first, I laughed and laughed and laughed. And then I realized it was actually possible. Here are my reasons:

[Read more...]

What A Long Strange Trip It’s Been!

In 1973, Chris was a young man, making his initial way in the world as a student at the University of Montana and the Manager of a local ski shop. He got the chance to go to the big ski show in Las Vegas. And thus began a long run in an industry that has also been very much a part of his life.

[Read more...]

Here a Position, There a Position

Whenever I tell someone that we are “blogging for SEO purposes,” it is received a with a blank stare. People seem to know what SEO is and they seem to know what blogging is. But when you put them together it sends them down a slippery slope. So, I thought I would give some tips here to make the going easier.

[Read more...]

What We Are Working On… RightNow!

RightNow Communications
RightNow Communications

Facebook Find$ a Way…

With much fanfare followed by a tremendous thud, Facebook became a publicly traded company earlier this year. Opening at around $38 a share, it has seen lows as low at $17.50 and closed on the day of this writing right around $20. It may or may not ever see $38 again. It won’t be for not trying though… It is expected that Facebook will generate $2.16 billion in advertising sales in 2012. That is no small feat to say the least. Anyone who is on Facebook knows how insidious their advertising is. My home page holds on average, 8 advertisements in the right hand column. We could spend a while discussing who, what and why web sites advertise there. But, we’ll save that for another time. You’ll also find advertisements on your photo galleries and just about anywhere they can be crammed in.

[Read more...]

Google Analytics Not Provided vs Not Set Data

Web marketers that are trying to determine how visitors are reaching their site have an ever-increasing challenge. As we reported a year ago, Google has stopped passing the keyword data that is associated with the web search by visitors that are logged into their Google accounts when they perform a search. This results in the keyword data being lumped into a category called Not Provided.

[Read more...]