The misinformation just keeps on flowing in the world of search. Today, I read an article in a major SEO journal about how Starbucks uses Google+ to get better search rankings… say what? Well, sure… Starbucks has 3 million people who have followed them at Google+. So, when Starbucks posts on Google+, the post could show up in search results for the people who are following them. But what about the thousands, perhaps, millions of small businesses with millions of less followers than that bad coffee company? Does anybody hear a tree fall in a forest? Don’t get me wrong. I think Google is doing everything they can to make G+ a dynamic place and they are out to prove that they can control their own destiny in the search vs social world. [Read more...]
Online Marketing Reporting System: You Spoke, We Listened!
RightNow clients will notice a change in the reporting delivery and structure over the next 60 days. The core of the issue is this; Reports were delivered on a monthly basis and contained metrics on every aspect of a clients campaign. Sounds great right? Yes and No – Many clients received reports that could include more than 40+ pages. TMI at one time!
The new reporting system will be streamlined, and the goal is to get key metrics to fit on a couple of pages. Additionally, we will be separating core campaign elements into individual reports and delivering them at separate times. The idea is to have comprehensive individual reports for: SEO and Local Search Campaigns, Social Media Campaigns, Pay-Per-Click, and a Traffic, Engagement and Opportunity report.
In the “olden days” (pre 2011) all of these marketing activities often fell into the wheelhouse of a single person. Today, we are finding that many organizations have staff members that work on only one aspect of the online marketing. Our new system will provide a more focused report to these individuals.
As always, we encourage all clients (and your team members) to get on the phone to review the reporting, campaign performance and campaign objectives.
Our system will continue to be online in one consolidated reporting area, and your log-in credentials will remain the same. If you have any questions please do not hesitate to pick up the phone and call us or shoot us an email.
So… a lot of people are asking lately, can Facebook unseat Google in search. At first, I laughed and laughed and laughed. And then I realized it was actually possible. Here are my reasons:
In 1973, Chris was a young man, making his initial way in the world as a student at the University of Montana and the Manager of a local ski shop. He got the chance to go to the big ski show in Las Vegas. And thus began a long run in an industry that has also been very much a part of his life.
Whenever I tell someone that we are “blogging for SEO purposes,” it is received a with a blank stare. People seem to know what SEO is and they seem to know what blogging is. But when you put them together it sends them down a slippery slope. So, I thought I would give some tips here to make the going easier.
Web marketers that are trying to determine how visitors are reaching their site have an ever-increasing challenge. As we reported a year ago, Google has stopped passing the keyword data that is associated with the web search by visitors that are logged into their Google accounts when they perform a search. This results in the keyword data being lumped into a category called Not Provided.
Google Plus has had pretty slow uptake for the most part. We are there every day posting for ourselves and our clients and it is a very different place than Facebook to be sure. Facebook grew out of friends and families wanting to connect up so they could stay in touch more regularly. It cut through age and gender “issues” like butter. Google was late to the party as they had some fits and starts with the social world before settling into Plus. But Google may never really challenge Facebook. It’s your writers opinion that the LinkedIn network may be closer to where G+ is headed. If it does, it is going there on steroids.