It was 1995 when RightNow Communications opened its doors to provide marketing help to small and medium sized businesses. We started in a very small community, high in the Colorado Rockies when The Aspen Skiing Company bought Aspen Highlands Ski Area, where Chris had been the Sales Director. A new client asked us to build them a web site for an emerging media, people, were calling the world wide web! We lost our shirt building that site for a sushi restaurant and the rest is history… we never built another site. Instead we had an epiphany; how would anybody find all these web sites on this web? [Read more…]
Google has announced that “mobile friendliness” will now be part of the search ranking formula starting in April 2015. Like most major Google updates there has been a lot of people online shouting that “the sky is falling” and quit possibly “the end is near.” This happens with almost every notable Google shift. Search marketing and web development companies are leading the online charge to “fear” business owners into making buying decisions.
The Bottom Line: This IS Important. Not “sky falling” important, but the update will effect your online visitation depending on your market and competition.
What Does Google Mobile Friendly Mean? For inbound mobile traffic (primarily handheld smart phones) Google will now give a higher priority to websites that deliver an enhanced mobile experience. There are hundreds of search ranking factors, and they will still be in play. Even IF your site is not mobile friendly you will still be included in the search results depending on competition and your Authority in the marketplace.
Important! This Google change only impacts visitation from mobile users.
A search engine friendly website design is the starting point for any SEO campaign. When considering a new site or redesign, get us involved as early as possible. Often our involvement early in a project will cover a good chunk of the SEO fee we charge by saving you from extra redesign costs and extended development time.
Domain: Your entire primary websites content should be delivered within the domain url structure. Content located anywhere else is NOT considered to be on your website, and no amount of SEO will correct this. This includes content located on off-site blogs, sub-domains of your domain, booking engines, quote engines, MLS data, and reservation systems that reside off-site. There are pros and cons to using sub-domains, and this should be discussed with your SEO company if you are considering going in this direction.
Structure: All design elements and scripts should generally be called from an external file, not inline or embedded into the web page. The exception is high volume websites that need every bit of delivery speed they can squeeze out of the page. [Read more…]
One of the most widely misinterpreted metrics in Google Analytics is the Bounce Rate measurement. Many clients want to know if their websites Bounce Rate is “good or bad.” The overall average website Bounce Rate is of very little value as a standalone metric. This is because there are so many factors that contribute to the average Bounce Rate. Single website page metrics are much more valuable to your marketing efforts than website averages.
Bounce Rate Definition, “Bounce Rate is the percentage of single-page sessions or visits (i.e. sessions in which the visitor left your website from the entrance page without interacting with the page).
One on the areas where average Bounce Rate is useful is diagnosing sitewide issues. When we observe that your website metrics are abnormally high or low, or experience a sudden increase or decrease it is a sure sign that something has run amok. [Read more…]
Moving or Redesigning You Site
SEO & Linking Considerations
Your web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!
Are the URLs of your site going to change? Most likely, the answer is yes. Reasons for generating a new URL structure could be that you are moving from a static site to a dynamic site like adding a content management system, upgrading to a different server technology, like moving from .php to .asp or ColdFusion, or implementing a rewrite process to make your URLs more Search Engine Friendly. [Read more…]
Online Marketing Reporting System: You Spoke, We Listened!
RightNow clients will notice a change in the reporting delivery and structure over the next 60 days. The core of the issue is this; Reports were delivered on a monthly basis and contained metrics on every aspect of a clients campaign. Sounds great right? Yes and No – Many clients received reports that could include more than 40+ pages. TMI at one time!
The new reporting system will be streamlined, and the goal is to get key metrics to fit on a couple of pages. Additionally, we will be separating core campaign elements into individual reports and delivering them at separate times. The idea is to have comprehensive individual reports for: SEO and Local Search Campaigns, Social Media Campaigns, Pay-Per-Click, and a Traffic, Engagement and Opportunity report.
In the “olden days” (pre 2011) all of these marketing activities often fell into the wheelhouse of a single person. Today, we are finding that many organizations have staff members that work on only one aspect of the online marketing. Our new system will provide a more focused report to these individuals.
As always, we encourage all clients (and your team members) to get on the phone to review the reporting, campaign performance and campaign objectives.
Our system will continue to be online in one consolidated reporting area, and your log-in credentials will remain the same. If you have any questions please do not hesitate to pick up the phone and call us or shoot us an email.